What Are Consumers Buying in the Online Promotion?

Today is November 11, the biggest consumer sale in China, similar to Black Friday in Europe and the US. You can't imagine how many billions of transactions are done today. In addition to Double 11, there are other online sales festivals in China, such as 618, which is the middle date of the year and we call it the "mid-year sale", and ZANCHENG introduces you to the products that are particularly popular among consumers in this year's 618.

What are consumers buying in the 618 online promotion? seeing from an ingredient perspective.

618 mid-year promotion is an big issue of online shopping. The beauty and personal care category achieved 51.2 billion yuan this year which is an increase of 17.8% compared to last year. The skin care category reached 37.9 billion yuan.

As young consumers pay more and more attention to the scientific reasoning behind products rather than blindly pursuing brands, consumers are concerning on the efficacy of products, and they mainly focusing on several directions such as anti-aging, anti-sugar, repair and whitening.

Moisturizing and repairing is the most common requirement.. Popular additives are Hyaluronic acid, B5, beta-glucan, Centella asiatica, ectoin, eramides and other likewise function ingredients. Yi Lian, with its Hyaluronic Acid Hydrating Spray, topped the "Toner Hot List" for four consecutive days, with nearly 72,000 people making payments and 77,000 weekly sales.

The most popular Anti-Aging Ingredient is Retinol. HBN's retinol line has a strong anti-aging effect. The highlight of its retinol products is the use of "AA combination", i.e. vitamin A palmitate with A alcohol, and the combination of encapsulation technology to achieve long-lasting and gentleness.

Anti-glycation and antioxidant. The main anti-glycation product——small white bottle from OLAY is therir fourth generation upgraded product in 2021. On 618 promotion, the cumulative payment number are 89,000 people, 98,000 pieces of weekly sales and on the top of the hot list for three days

Salicylic acid is a commonly used ingredient in products that inhibit skin oil secretion and improve acne.

Highly concentrated whitening ingredient 377.From June 1 to June 18, Dr. Shiroyuki's 377 Whitening and Spot Lightening Essence ranked No. 1 on the Tmall International beauty product hot list, with over 140,000 units sold, an increase of 120% year-on-year.

ZANCHENG has so many other Food Additives for sale, please contact us to find more.